Las Vegas, Nevada, U.S.A., Jan. 3, 2008 - Sunplus mMedia Inc., a multimedia IC design company of Sunplus group, today reveals its portable multimedia player (PMP) controller SPMP2900 with system reference design at booth #73454, Sands Expo, Las Vegas during CES2008. The SPMP2900 is a highly integrated silicon processor capable to support wide-ranged video formats and to offer superior audio experience, with at least 10% reduced system cost.

The SPMP2900, embedded with a 32-bits RISC processor and hardware video decoder, enables on-device playback of the most popular video formats in Web2.0 era, such as FLV/AVI/MP4/3GP, up to QVGA@30fps. In addition to supporting MP3/WMA playback, the SPMP2900's embedded audio codec with SNR up to 95dB also delivers exceptional hearing experience.  Most important of all, SPMP2900 integrates on-chip battery charger, regulator and LCM/LCD panel support with others distinguishing features, which makes ODM/OEM capable to differentiate their PMP designs with a competitive price.

Meanwhile, Sunplus mMedia also displays SPMP3050 PMP platform for high-end applications. Because of its outstanding video/audio processing capability and powerful features like JPEG codec supporting CMOS image sensor up to 6M pixel, embedded 2D graphic engine, and NTSC/PAL TV output for plug-n-play, the SPMP3050 has been successfully adopted by more than 50 high-end PMP models

"Sunplus mMedia is pleased to launch the SPMP2900 SoC solution to satisfy the strong demand from the mainstream PMP market while SPMP3050 succeeds in high-end PMPs. By offering such a cost effective solution with differentiating design flexibility, the SPMP2900 definitely is the best choice for the PMP manufacturers targeting the volume PMP market."

From Jan.7 to 10, Sunplus mMedia will demonstrate SPMP2900 and SPMP3050 IC solutions at CES booth #73454, Sands Expo.

On-site Contact: Ms. Viola Lu by mobile#1-626-840-1135

Sales Contact: event@sunplus.com

For more information, please visit: www.sunplusmm.com

About Sunplus mMedia Inc.

Sunplus mMedia Inc., the former Personal Entertainment Business Unit of Sunplus Technology, was spun-off in April, 2007. Before the spin-off, Sunplus mMedia has established a strong position in the market by offering plenty innovative solutions for DSC, PMP, MP3/MP4, PC/Web camera, digital photo frame (DPF), and video game. With the experienced R&D team and rich resources from Sunplus Group, Sunplus mMedia will keep focusing on product development and offering more high-quality IC solutions to manufacturers or brand name makers to enable a colorful digital life. For more information, please visit: www.sunplusmm.com