Hsinchu Science Park, Taiwan, July 28th, 2010 - Sunplus Technology Co., Ltd. (TAIEX: 2401, LSE: SUPD) today announced its first half financial results in 2010. The net sales from January to June in 2010 totaled NT$3,426 million, an increase of 28.9% compared to the same period in 2009. The gross margin of first half in 2010 was up to 37.5% against 29.5% in 2009 due to cost down and product mix. The profits after tax for first half in 2010 were NT$560 million, and the net profit after tax per share was NT$0.94 based on the outstanding 596,909,919 shares on June 30th, 2010.

Sunplus 2010 Second Quarter Results (Standalone)

Unit: NT$K (except for EPS) 2010Q2* 2009Q2 YoY (decline) 2010Q1 QoQ (decline) Net Sales 1,760,795 1,728,588 1.9% 1,665,030 5.8% Gross Margin 677,971 533,257 27.1% 607,608 11.6% Operating Income (Loss) 184,050 114,107 61.3% 133,738 37.6% Net Income (Loss) 251,525 69,187 263.5% 308,704 (18.5)% EPS** in NT$ (Loss) 0.42 0.12   0.52

Unit: NT$K (except for EPS) 1H2010* 1H2009 YoY (decline) Net Sales 3,425,825 2,657,706 28.9% Gross Margin 1,285,580 783,927 64.0% Operating Income (Loss) 317,789 (35,198) (1002.8)% Net Income (Loss) 560,230 (420,005) (233.4)% EPS** in NT$ (Loss) 0.94 (0.70)

* Important Note: Figures not audited yet
** Based on outstanding 596,909,919 shares on 2010/06/30